064: How to get your pricing strategy right for maximum profit – with Jon Manning

I interview Jon Manning, a pricing expert who shares insights and ideas to how you can price your offerings for maximum profit. Jon runs two companies, a pricing consultancy, Sans Prix and Pricing Prophets, an online portal providing access to thought leaders around the globe with expertise across a range of verticals.

Why is knowing how to price your service important? Have you ever bought a product or service only to walk down the street to see it being sold for a much higher or lower price point? If so, you’ll understand that pricing is not always a fixed variable.

With a strong track record of successfully helping companies, Jon is internationally recognised as an expert and his passion for optimal pricing strategies ensures that, on average, he achieves at least a 20.9% revenue uplift for companies he works with.

I can personally vouch for the advice Jon provided to the Yellow Pages when I worked there and the impact that had on a product line that grew by multi-millions of dollars within the 12 months thereafter.

In this episode you’ll learn:

  • Why value is subjective and context changes pricing
  • Why Jon chose to launch Pricing Prophets as a vehicle to leverage his business
  • Several common pricing mistakes many companies make
  • 3 simple rules to maximise your pricing profits

Links Mentioned In This Episode

Pricing Prophets

Sans-Prix – Jon’s Consulting Company

Dan Ariely Talk @ London School of Economics

Thanks For Listening

Thanks so much for joining me for this episode. Have some feedback you’d like to share?

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Thanks, Jon, for joining me this week and sharing your story! Until next time!

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